The Best Rolex Submariner Investment for Your Money in 2024

The Submariner's Unique Investment Appeal

With an iconic design and limited supply, Submariner watches have consistently appreciated in value. The production of certain models, particularly the discontinued ones, has led to sky-high demand on the secondary market. To the keen investor, the Submariner offers both a historical charm and a financial advantage that very few assets can match.

For 2024, there are several Submariner models that stand out as excellent investments. The main factors to consider are production rarity, the likelihood of future price increases, and the enduring popularity of certain models. So, which Rolex Submariner should you be investing in? Let’s dive in.

1. Rolex Submariner 16610 (Discontinued, High Demand)

Why it’s a solid investment
The Rolex Submariner 16610, discontinued in 2010, has become one of the most sought-after models. Its stainless steel case, black dial, and unidirectional bezel embody the classic Submariner aesthetic. Since it was replaced by newer models, the value of the 16610 has steadily increased. As of 2024, prices on the secondary market are on the rise, making this an attractive option for investors.

What to look for
Look for well-maintained models with original parts and minimal wear. A 16610 in good condition can fetch a premium price, especially if it includes the original box and paperwork. Expect to pay anywhere from $10,000 to $15,000, but future prices could rise significantly, especially as these models become even rarer.

2. Rolex Submariner 1680 Red (Vintage Grail, Ultra-Rare)

Why it’s an investment powerhouse
If you want the highest appreciation potential, look no further than the vintage Rolex Submariner 1680 with the rare "Red Sub" marking. Produced during the late 1960s and early 1970s, the 1680 Red is a grail for many collectors. Its rarity combined with the distinct red "Submariner" text on the dial makes it a watch that is not only historically significant but also highly valuable.

Value trajectory
Expect to pay upwards of $30,000 to $50,000, depending on condition and originality. Prices for this vintage model have been known to double within a few years, making it an excellent high-end investment. As fewer of these watches remain in pristine condition, it’s expected that the value will continue to soar.

3. Rolex Submariner 116610LV “The Hulk” (Discontinued, Modern Appeal)

Why it’s an investment juggernaut
Nicknamed "The Hulk" due to its vibrant green dial and bezel, the Rolex Submariner 116610LV has been a fan favorite since its release in 2010. Discontinued in 2020, this model's unique look and limited production run make it a great investment choice for 2024. Its strong demand in both retail and secondary markets has caused its value to skyrocket since it was discontinued.

Current market pricing
Currently, "The Hulk" sells for between $22,000 and $25,000, with prices expected to continue climbing. Collectors who missed the chance to buy it new are now driving demand on the pre-owned market. This is one of those Submariner models that is likely to keep appreciating due to its rarity and modern design.

4. Rolex Submariner 124060 (Current Production, Best Entry-Level Investment)

Why it’s the best long-term play for newcomers
For those who want a Submariner with strong investment potential but without the hefty price tag of vintage or discontinued models, the current production Rolex Submariner 124060 offers a solid opportunity. This no-date model, introduced in 2020, features all the modern enhancements of a Submariner while retaining the classic design.

What to expect
Priced at around $9,000 to $11,000 in the retail market, the 124060 is currently still being produced, but as with all Rolex models, availability is limited. Over time, once the model is discontinued, its value is expected to increase on the secondary market, making it an attractive long-term investment.

Key Factors to Consider When Investing in a Rolex Submariner

1. Rarity and Discontinuation
The biggest driver of price appreciation is the rarity of a model, especially when it’s discontinued. Watches that are no longer in production, like the Submariner 16610 and 116610LV "The Hulk," tend to increase in value because the supply is fixed while demand continues to rise.

2. Condition and Originality
When purchasing a Submariner as an investment, it's crucial to buy one in excellent condition with all original parts. A watch that has been modified or shows significant wear will not appreciate as quickly as a well-maintained one. Additionally, watches with original paperwork, boxes, and service records will command higher prices.

3. Market Trends
Keep an eye on market trends, including shifts in collector preferences. Some models may become "sleepers" (undervalued now but with potential), while others might hit a peak in value and plateau. It's important to follow auction results, forums, and expert opinions to stay ahead of the market.

Conclusion: Which Submariner Offers the Best ROI?

If you’re looking for an entry-level investment, the Rolex Submariner 124060 offers modern features and long-term growth potential. For those with a higher budget, "The Hulk" and the vintage Submariner 1680 Red are top-tier options that promise significant appreciation over time. Finally, the Submariner 16610 strikes a balance between affordability and investment potential, making it a great choice for those looking to capitalize on its discontinued status.

Ultimately, the best Rolex Submariner investment comes down to your budget and your willingness to wait for appreciation. Some models, like the vintage 1680 Red, may skyrocket in value quickly, while others, like the 124060, require more patience but offer a solid return on a more accessible investment.

In 2024, these four models represent the best investment options, but as always, timing is crucial. With Rolex, you're not just buying a watch—you're securing a piece of history that will continue to grow in value over time.