How to Check If a Product Is Selling on Amazon

Understanding Amazon Sales Metrics

Before diving into the methods for checking if a product is selling on Amazon, it's important to understand the key metrics that indicate a product's sales performance:

• Best Sellers Rank (BSR): The BSR is a number assigned to products sold on Amazon, which indicates how well a product is selling compared to others in its category. A lower BSR means the product is selling better. BSR is updated hourly, so it provides a near real-time indicator of sales performance.

• Customer Reviews and Ratings: The number of reviews and the average rating of a product can give insights into its sales. Generally, products with more reviews tend to have higher sales, as more customers are purchasing and reviewing the product.

• Sales Volume Estimates: Tools like Jungle Scout and Helium 10 can estimate the monthly sales volume of a product based on its BSR and other factors. These estimates can help you gauge whether a product is selling well.

Methods to Check If a Product Is Selling on Amazon

1. Using the Amazon Best Sellers Page

   • Amazon has a "Best Sellers" page that lists the top-selling products in each category. If the product you're interested in appears on this list, it's a strong indication that it is selling well.
   • You can find the Best Sellers page by going to Amazon’s homepage and clicking on the "Best Sellers" link in the top menu. From there, you can browse different categories to see which products are performing well.

2. Analyzing the Best Sellers Rank (BSR)

   • The BSR is a quick way to determine how well a product is selling. Each product's BSR is displayed on its product detail page under the "Product Details" section.
   • To analyze BSR, consider both the main category and subcategory ranks. A product may have a low (good) BSR in a subcategory but a higher (worse) BSR in the main category. Consistent low BSR over time is a strong indicator of steady sales.

3. Using Third-Party Tools

   • Jungle Scout: This tool provides sales estimates based on BSR and other data. By entering a product's ASIN (Amazon Standard Identification Number), Jungle Scout can estimate monthly sales figures.
   • Helium 10: Similar to Jungle Scout, Helium 10 offers tools like Xray, which provides insights into a product’s sales volume, revenue estimates, and more.
   • Keepa: Keepa tracks the price history and BSR of products on Amazon. By analyzing this data, you can see trends in sales over time and identify patterns that suggest whether a product is consistently selling well.

4. Checking Customer Reviews

   • The number of reviews and the frequency at which new reviews are posted can indicate sales volume. Products that receive many new reviews regularly are likely selling well.
   • Tools like ReviewMeta and Fakespot can help analyze reviews to ensure they are legitimate, which is important for accurate sales assessment.

5. Observing Product Listings Over Time

   • Monitoring a product’s listing over time can provide insights into its sales. Look for changes in the number of reviews, price fluctuations, and changes in BSR.
   • If a product maintains a consistent price and receives regular reviews, it’s likely selling well. Sudden price drops or spikes may indicate sales strategies like promotions or clearance, which can temporarily affect sales volume.

6. Using Amazon Seller Central (for Sellers)

   • If you are a seller on Amazon, you can use Amazon Seller Central to get detailed sales data for your own products. The "Business Reports" section provides insights into units sold, revenue, and other key metrics.
   • Seller Central also offers tools to track your inventory and sales performance over time, helping you make data-driven decisions.

7. Analyzing Competitor Performance

   • Comparing your product to similar products on Amazon can also provide insights. If your competitors are selling well, it may indicate a high demand for similar products.
   • Use tools like AMZScout to analyze competitor sales data, including BSR, estimated sales, and price history.

8. Tracking Product Promotions and Ads

   • Products that are actively promoted or advertised on Amazon are likely to have higher sales. Monitoring sponsored ads and promotional listings can give you an idea of which products are currently in demand.
   • Amazon PPC (Pay-Per-Click) advertising data, available through Seller Central, can also provide insights into the effectiveness of ads and their impact on sales.

Practical Example: Checking Sales for a Specific Product

Let's say you're interested in selling a specific type of kitchen gadget, like a garlic press. Here’s how you could determine if this product is selling well on Amazon:

1. Search for Garlic Press on Amazon: Start by searching for "garlic press" on Amazon. Take note of the top listings and their BSR. Look for products with a BSR under 5,000 in the Kitchen & Dining category, as these are likely selling well.

2. Check Reviews: Look at the number of reviews for the top products. Products with over 1,000 reviews are likely selling in high volumes. Check how recent the reviews are to gauge ongoing sales.

3. Use Jungle Scout: Enter the ASIN of the top garlic press into Jungle Scout to get an estimate of its monthly sales. Compare this data with other similar products to understand the overall market demand.

4. Monitor Over Time: Track the BSR and review count of the garlic press over a few weeks. Consistent performance suggests steady sales, while fluctuations may indicate seasonal demand or promotions.

Conclusion

Understanding how to check if a product is selling on Amazon is a valuable skill for any seller or potential seller. By leveraging Amazon’s own metrics like BSR, using third-party tools like Jungle Scout and Helium 10, and analyzing customer reviews, you can gain a comprehensive view of a product’s sales performance. Whether you're launching a new product or optimizing an existing one, these insights will help you make informed decisions that can lead to success in the highly competitive Amazon marketplace.

Remember, consistent monitoring and analysis are key. The market dynamics on Amazon can change rapidly, so staying informed will give you a competitive edge. With the right approach, you can identify top-selling products and replicate their success with your own listings.**