Are Concord Watches Still Made?

In the realm of luxury timepieces, the Concord watch brand has a storied history, but one might wonder if it still produces watches today. To answer this question, we need to delve into the brand's evolution, its past significance in the watchmaking industry, and its current status.

Concord was originally established in 1908 in Biel, Switzerland, and quickly became renowned for its precision and innovative designs. Known for producing some of the most exquisite watches of its time, Concord's prominence grew throughout the 20th century, especially with its iconic models like the Concord Delirium, which once held the title of the world’s thinnest watch.

However, as the years progressed, Concord faced significant challenges. By the late 1990s and early 2000s, the brand's market position began to wane, partly due to changes in consumer preferences and intense competition from other luxury watchmakers. Despite these obstacles, Concord underwent several transformations. In 2006, it was acquired by the luxury goods conglomerate Movado Group, which aimed to revitalize the brand.

In recent years, Concord watches have indeed continued to be produced, albeit with a more focused and niche market approach. Movado Group's stewardship has brought a renewed sense of elegance and sophistication to the brand, though it no longer enjoys the same level of widespread fame as it once did. Concord now emphasizes limited editions and high-end models, catering to a select clientele who appreciate the brand's rich heritage and craftsmanship.

For those considering purchasing a Concord watch today, it's worth noting that while the brand might not be as prominent in the luxury watch market as some of its peers, it still maintains a commitment to quality and design. Modern Concord watches blend traditional watchmaking techniques with contemporary aesthetics, offering a unique choice for discerning collectors and enthusiasts.

In summary, yes, Concord watches are still being made. They represent a blend of historical prestige and modern craftsmanship, ensuring that the brand continues to be a valuable part of the luxury watch landscape.