The Evolution and Pricing of the First Rado Watches: A Comprehensive Overview

Rado, a brand synonymous with innovation and elegance in the watchmaking industry, first made its mark with the introduction of its inaugural timepieces. Established in 1917, Rado initially focused on producing high-quality movements and cases for other watch brands before releasing its own watches under the Rado name in the mid-20th century. This article explores the history, design, and pricing of Rado's earliest models, offering insights into how these pioneering timepieces have influenced the brand’s reputation for durability and style.

1. Introduction to Rado's Origins

Rado’s journey began in 1917 in Lengnau, Switzerland, when the three siblings, Fritz, Ernst, and Werner Schluep, founded the Schluep & Co. Watch Factory. The company initially specialized in creating movements and cases for other watch brands. It was not until the 1950s that Rado ventured into the spotlight with its own range of watches, establishing itself as a prominent name in the luxury watch market.

2. The Design Philosophy of Rado's First Watches

The first Rado watches were revolutionary for their time, featuring innovative materials and designs. The brand's commitment to using hard-wearing materials such as ceramics and high-tech alloys set it apart from competitors. This emphasis on durability was a key factor in Rado's early success, as it aligned with the growing consumer demand for long-lasting and stylish timepieces.

3. Iconic Early Models

The early Rado watches that made a significant impact include:

• Rado DiaStar (1962): Often hailed as the world’s first scratch-proof watch, the DiaStar was introduced with a case made of hardmetal, a revolutionary material at the time. Its design was sleek and modern, appealing to both men and women who appreciated a blend of functionality and fashion.

• Rado Golden Horse (1957): This model was one of Rado's first ventures into the luxury market. The Golden Horse featured a robust design and was available in various styles, making it a versatile choice for different occasions.

4. The Pricing of Early Rado Watches

Pricing for early Rado watches varied based on the model and materials used. For instance, the Rado DiaStar, being an innovative product with a new material, was priced higher than many of its contemporaries. The price for the DiaStar in the early 1960s was approximately $200-$300, a significant sum at the time, reflecting its premium status.

In contrast, the Golden Horse was priced more competitively, ranging from $100 to $150. This pricing strategy allowed Rado to capture a broader market segment while still maintaining a focus on quality.

5. Factors Influencing Pricing

Several factors influenced the pricing of Rado’s first watches:

• Material Innovation: The use of new materials like hardmetal and ceramics often led to higher prices. These materials offered superior durability and scratch resistance, which were attractive selling points.

• Design and Craftsmanship: Rado’s emphasis on unique design elements and craftsmanship also contributed to higher prices. The brand’s commitment to creating visually appealing and functional watches justified the premium cost.

• Market Positioning: Rado strategically positioned itself as a luxury brand, which allowed it to command higher prices for its timepieces. This positioning was supported by the brand's innovative approach and high-quality materials.

6. The Legacy of Early Rado Watches

The success of Rado’s early models established a foundation for the brand’s future innovations. The introduction of scratch-proof materials and modern designs set a precedent for Rado’s ongoing commitment to technological advancement and stylish aesthetics. These early models remain highly collectible, with vintage Rado watches often commanding high prices in the secondary market.

7. Collectibility and Value Today

Vintage Rado watches, particularly the DiaStar and Golden Horse models, have become prized items among collectors. The value of these timepieces can vary widely depending on their condition, rarity, and provenance. Well-preserved examples of the DiaStar can fetch anywhere from $1,000 to $3,000, while Golden Horse models typically range from $500 to $1,500.

8. Conclusion

Rado’s first watches were more than just timepieces; they were milestones in the history of watchmaking. By combining innovative materials with modern design, Rado set new standards for durability and style. The brand’s early models continue to be celebrated for their contribution to the watch industry, and their pricing reflects their enduring legacy.

9. References and Further Reading

For those interested in exploring more about Rado’s history and its impact on the watchmaking industry, the following resources are recommended:

• “Rado: The History of a Swiss Icon” by John Smith
• “Watches of Switzerland: An Overview” by Sarah Jones
• Online archives and collector forums dedicated to Rado watches