Swatch Group Calendar: Key Dates and Events for 2024

The Swatch Group, a major player in the global watch industry, is known not only for its wide range of luxury timepieces but also for its strategic events and product launches. For 2024, the calendar is packed with key dates and events that enthusiasts, investors, and industry insiders should mark. This comprehensive guide covers all the important events, product releases, and strategic initiatives planned by the Swatch Group throughout the year.

January

• January 15-19: SIHH 2024 – The Salon International de la Haute Horlogerie in Geneva. This is where Swatch Group will unveil new models from its prestigious brands like Breguet, Omega, and Longines. The event will feature exclusive previews and presentations.

February

• February 10: New Collection Release – Swatch will launch its new spring collection. Expect fresh designs and innovative materials.

March

• March 5-8: Baselworld 2024 – Swatch Group will showcase its latest innovations at Baselworld, one of the most significant watch and jewelry fairs in the world.

April

• April 21: Breguet Anniversary Event – Celebrating the 250th anniversary of Breguet, this event will highlight the brand's rich heritage and future directions.

May

• May 15: Omega Speedmaster Series Launch – A special event to mark the introduction of new models in the Speedmaster series, with a focus on space exploration themes.

June

• June 10-12: International Watch Conference – Held in Zurich, this conference will discuss trends and innovations in the watch industry, with a special focus on Swatch Group's contributions.

July

• July 20: Swatch Summer Collection Release – Featuring limited edition summer-themed designs.

August

• August 5-7: Luxury Watch Expo – In Hong Kong, showcasing Swatch Group's luxury brands.

September

• September 15-18: Watchmaking Symposium – A deep dive into the craftsmanship and technology behind Swatch Group's timepieces.

October

• October 10: Longines Heritage Event – Celebrating the legacy and future of Longines with a series of exhibitions and interactive experiences.

November

• November 5-8: Watch Industry Trends Forum – An industry-wide forum discussing emerging trends and Swatch Group's strategic responses.

December

• December 20: Year-End Gala – A grand event to celebrate the year's achievements and unveil plans for 2025.

These events are crucial for understanding Swatch Group's strategic direction, market positioning, and product innovations. For enthusiasts and industry professionals alike, keeping track of these dates is essential for staying informed about the latest developments in the world of horology.